VIOLA

Student Academy Award short film " VIOLA: The Traveling Rooms of a Little Giant "

Short Love Animation

this is a story about love from bolt and gear...
inspired by Lotte Reiniger

Final Draft tutorial

I found a software for write a script. It is call as final draft. Here a video of final draft tutorial. enjoy ;)

How to write a 30-second TV commercial script

Every copywriter longs for the opportunity to write a TV commercial. But the type of commercial you’ll end up writing isn’t what you think it will be.

Unless you work at an ad agency or video production house, you’re not going to come anywhere close to writing a script for the next NIKE commercial.

You might get the opportunity to write a direct response or DRTV commercial. But you’re more likely to write spots for shoe stores, neighborhood banks, used car dealers, furniture outlets, fruit markets, and other local businesses.

So you will write a script consisting of two elements: the audio (announcer’s voice over) and the video.

Most writers use a specially formatted TV script template for this, a page with the Audio on one side and the Video on the other. You can see the template I use here.

If there is anything like a formula for writing a local 30-second TV script, it’s this:

1. Say it.

2. Explain it.

3. Repeat it.

SAY IT.

With only 30 seconds to work with, you don’t have much time to build a mood or be clever. You must get to the point with the first sentence. Come right out and say what the spot is going to be about.

“Save 50 percent on all living room furniture at Finley’s Furniture!”

“Sun Bank offers you the lowest rate home equity loans in town.”

“Buy your dream car at Nolte Chevrolet for just one dollar down!”

The lead sentence in a commercial is like the headline in a print ad. It must get the viewer’s attention, select the appropriate audience for the message, and make the viewer want to know more.

Along with the announcer speaking this lead sentence, you will need to show a visual to go along with it. If the commercial is about saving 50 percent at Finley’s Furniture, you could show an attractive set of furniture with the words “Save 50%” on the screen.

Words on a TV screen are generally called “chyron” or “CG” for character generator. So when you write the announcer’s first sentence in the audio column, you will also write instructions for the video and CG in the Video column.

EXPLAIN IT.

After you SAY IT, you need to EXPLAIN IT. If your lead sentence is successful, you now have the attention of the viewer and must spend a few seconds sharing additional details.

If your lead sentence is “Save 50 percent on all living room furniture at Finley’s Furniture,” you could show various brand name pieces of furniture with audio that names each one.

Or to keep it simple, the audio may be nothing more than “Save 50% off traditional furniture. Save 50% off modern furniture. Save 50% off sectionals, tables, and lamps.” And so on.

REPEAT IT.

Finally, after you SAY IT and EXPLAIN IT, you should REPEAT IT. This sounds pretty simple, but a lot of writers forget this.

Remember that your audience is not necessarily a captive one. Attention spans are very, very short.

With remote controls and hundreds of channels to choose from, you can also expect many viewers to come into your spot late. They may be interested in what you’re talking about, but if you don’t repeat your “headline,” you run the risk of loosing a sale.

Often you just need to repeat the idea in the lead sentence and, since you’re probably urging people to show up at a store at a particular time, give the location and time. Like this: “Save 50 percent on every piece of living room furniture in the store. This weekend only at Finley’s Furniture. 123 Main Street in downtown Groveport.”

On the screen, you could show “Save 50%” plus the date and address, along with a picture of the outside of the store.

source : http://www.procopytips.com/tv-commercial-script

I got some note...

Ten Newswriting Guidelines  

With a bit of help from Ms. Debrah Potter of RTNDF, the Radio and Television News Directors Foundation, here are ten guidelines for writing news:

1. While making sure you bring the most interesting and surprising elements to the forefront of your story, don't give away everything right at the beginning.

Maintain interest by spreading these "nuggets" throughout the story. And try not to let the lead-in to the story steal the thunder from what follows.

2. Use the active voice: subject, verb, and object.

3. Remember that nouns and verbs are stronger than adjectives and adverbs. Don't tell viewers what they should be feeling by using adjectives, especially shopworn adjectives, such as "tragic," "amazing," and "stunning."  If the story's facts don't make such things obvious, you might want to examine your approach.

4. Avoid jargon; use well-known terms. For example, your audience probably won't know what ENG and B-roll mean.

5. Include defining details, such as the make of the car and the type of trees being cut down.

6. Write (tell!) the story as if you were trying to catch the interest of a friend.  Try mentally to follow up on the phrases, "Guess what...," or "This may be hard to believe, but...."

7. After you write something, set it aside for at least ten minutes and concentrate on something else. Then go back and review the story with a fresh perspective.

At that point it may be easier to catch and eliminate unnecessary words and phrases.

8. Read the story aloud (not under your breath). 

source from : http://www.cybercollege.com

new blog...

Hi all,

This is my new blog about scriptwriting...I don't know what to write now but I hope we can share and discuss many things about scriptwriting. I may not on9 everyday but I try my best to update my blog.

Today is my first class of Scriptwriting and I have  my first assignment and need to sent up on Friday..
^-^